Ask any car dealer or sale rep and they will tell you without a doubt that given two identical vehicles that the cleaner vehicle will sell faster and for a higher price (and profit to you) than the identical car in not as careful or even dismal shape. Marketing It seems and basic sales concepts and applications are not universally accepted used or understood it seems. So why not take a little care to be the shiny apple that sells their vehicle online faster and for more cash in your wallet and pocket.
A good position is to say that the car “needs minor body work” and not to offer additional information about parts that are not in top condition. However, when asked, always give an honest answer. Many buyers are willing to have second-hand cars repaired by themselves if they see that the vehicle will be worth the effort. This is especially true for people who want to get a bargain from the purchase.Yet the question remains – do you have your auto servicing and maintenance done – never mind auto financing – where you purchased the vehicle or do you go third party non OEM ? Its not always easy to find auto service deals for your particular car or truck brand name. For example if you live in the Edmonton or northern Alberta regions you might look up the terms Edmonton Mazda 3 service specials in a Google search. Many people only trust dealers and their service departments rather than the 16 year old kid – or their helper in the back room of the shop to do the work. The story was told of one bright woman – a college degree type who even had a straight 4 A average with a Masters degree. She had bought a door to door coupon book which had big box store oil change coupons in it. She shepherded out these like gold. Her brother , a lawyer by trade, had a pampered Honda Civic. When the big box store outlet got through with filling his tiny Honda Civic engine with 5 liters of oil instead of its max filling of 3.5 liters in the crankcase – the engine seals were blown. A real bargain – the owner had to replace his automobile for reliability and as he noted – the big box store assumed no liability and in sum total “could of cared less”. A real bargain so to speak.
The point is look at and evaluates your competition to sell you vehicle – either online or in newspaper ads. If the professionals who sell cars in 2010 cannot in many cases even present a good ad then you are in the drivers seat when it comes to listing ,selling and giving potential customers a wonderful first impression when they come calling to evaluate and hopefully purchase your car , truck or Sports Utility Vehicle that is on sale.
When a serious buyer comes along, the objective is to exhibit your car’s best qualities. Clean the vehicle thoroughly and inside out. Get the car washed including the upholstery and ensure that the rugs are vacuumed. Don’t forget to empty the ash trays. Windows and the windshield must be cleaned thoroughly because when a buyer gets inside a car with clean windows, the eyes get tricked into thinking that the car is more spacious than it actually is. The car should look like its well taken care of.
Maintain your battery deposits by cleaning them with a 1 tablespoon baking soda solution. Also, wipe off any grease found on the under-surface of the hood. Have a good tune-up so that the test drive can be a more pleasant experience for the buyer. It is not necessary to have major repairs done or change tires on the last minute since the cost might not be compensated. Focus on cleaning and minor repairs only. If you are the type of owner who keeps a record of previous maintenance work done, you can opt to show it to a serious buyer. What this does is, it proves the mileage of the car and the repairs done to it. V:21
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